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'We built the matching process used in Custom Audiences with a focus on user privacy,' Facebook said.'By hashing all personal data used with Custom Audiences, retailers are able to measure sales lift without providing personal information people haven't shared with Facebook.'The information provided to Facebook is used only to generate the measurement reports and is deleted promptly after the analysis is complete.
In 2011, Google settled a charge also brought on by EPIC, in which the company was found guilty of using deceptive tactics and violating privacy promises when it launched its social network, Google Buzz - it agreed to conduct privacy audits for the next 20 years Google has already been forced to fork over millions in fines to settle FTC charges regarding privacy.
In 2011, Google settled a charge also brought on by EPIC, in which the company was found guilty of using deceptive tactics and violating privacy promises when it launched its social network, Google Buzz - it agreed to conduct privacy audits for the next 20 years.
The following year, Google had to pay .5 million for misrepresenting privacy to Safari users.
Facebook introduced a similar, wide scale offline sales measurement program in 2013.'Today's update to Custom Audiences lets retailers measure sales lift, analyze their campaigns and, as a result, allocate budget to where they're seeing the most success — all without the need to work with a third-party measurement partner,' the company announced in 2013.
With Facebook's program, similar information regarding how many clicks turned into purchases is available, but the company claims no purchasing profiles or data on individual customers is available.
It is surprisingly easy to inadvertently give away your personal information online, especially when prompted to do so by an email, on social networking sites or on company websites requesting information which they do not necessarily need to do business with you.
The organisation is obliged to deliver the data within 40 calendar days, and may charge a fee of up to £10 to do so.Click here to access the Information Commissioners Office Please note that the Data Protection Act will be replaced by the General Data Protection Regulation in May 2018.A prominent privacy group is asserting that Google is out of bounds regarding consumer data it's collecting through its Store Sales Measurement program.Additionally, they fear the data collected for the Store Sales Measurement program is susceptible to a potentially disastrous breach.The foundational algorithm on which the Google algorithm is based has known security flaws - In 2015, researchers were able to hack into the same type of database of healthcare records and access over between 50 and 100 percent of sensitive patient data at an individual level.